My background is in technical communication (aka technical writing). I wrote many online help documentation systems, tutorials, websites, and all kinds of other materials. A basic tenet of techcomm is that you define your audience. You cannot write before knowing this vital information. For instance, general users of an application aren’t likely interested in technical […]
Content: Mix it Up! Vary Content Formats. (Tip 5)
People have different communication styles. Some prefer written materials. Others prefer speaking. Plus there are people who are more visually oriented when it comes to reviewing content. Toss in time constraints and life realities, and you have a variety of material to create to address all these different needs. How can you do so? […]
Content: Don’t Fear a Blank Page (Tip 3)
Ah, yes. Writer’s block. It can happen to anyone. When the time comes that you need to write a post or article and the blank screen proves daunting, worry not. There’s a way around it. During my many years as a professional writer, one truth remains steadfast. I do not have the luxury of […]
Content: Build Your Own Stock Media Library (Tip 1)
It’s a fact. Websites and social media platforms require photos and videos. Where to find them? In addition to purchasing stock photos, you can create your own media library. Start taking pictures everywhere you go and throughout the year. Once you have your own items, you can use them and create new iterations. About This […]
Content: What to Include in a Website Content Audit
Before you conduct extensive planning or revise existing content on your website, it’s important to complete a content audit. In the audit, you look at a list of existing files on your site as well as related characteristics to determine the current state, editing needs, maintenance schedules, and more. It takes much time to […]
How To: Write a Blog Post in Record Time
Two hurdles known to writers are a blank page and a short deadline. Professional writers learn how to circumvent those situations to create content quickly. When you’re hired to write, you have to produce much content at a fast pace. For those who prepare site content as just one part of their job and are not professional […]
