Back in July of 2017, I created a post series that included daily tips about some aspect of managing an online presence. In 2020, I’ve been updating the content as part of overhauling my site. Here’s a new replacement TOC page that includes links to the tips posts. The wide range of topics includes content […]
Craft Email Subject Lines and Content (Tip 20)
A critical piece of your overall online presence is an email newsletter. It’s still relevant. Email provides an excellent method of providing information to people who have sought you out. Because people have to opt-in to your mailing list, much of the work is already done. You’ve convinced them to sign up for your newsletter. […]
Seek and Monitor Upcoming Changes (Tip 11)
For years, now, I’ve always wanted a wall of plasma TVs to monitor social media activity through the day. You know, one plasma for each platform. Plus one plasma behind me to see what’s coming. Social media changes so quickly and there’s so much to track all day, every day. Multiple monitors, at least, […]
Curate Content in Facebook (Tip 7)
There are multiple ways to curate information in Facebook. For example, you can use photo albums, collect a series into one status item using comments, and embed Facebook posts on your website. Curate Content in Facebook Photo Albums There’s a quick, easy way to gather a set or series of posts and share them. Simply […]
Define Demographics: Create Audience Personas (Tip 6)
My background is in technical communication (aka technical writing). I wrote many online help documentation systems, tutorials, websites, and all kinds of other materials. A basic tenet of techcomm is that you define your audience. You cannot write before knowing this vital information. For instance, general users of an application aren’t likely interested in technical […]
Content: Mix it Up! Vary Content Formats. (Tip 5)
People have different communication styles. Some prefer written materials. Others prefer speaking. Plus there are people who are more visually oriented when it comes to reviewing content. Toss in time constraints and life realities, and you have a variety of material to create to address all these different needs. How can you do so? […]
