Back in July of 2017, I created a post series that included daily tips about some aspect of managing an online presence. In 2020, I’ve been updating the content as part of overhauling my site. Here’s a new replacement TOC page that includes links to the tips posts. The wide range of topics includes content […]
Look Ahead: Plan Content, Email, and Social (Tip 19)
Everyone needs content for their websites and social accounts. That’s a given. Planning and managing the content is highly important. There’s much to consider. In this post, I’ll provide information about some considerations related to planning and developing content. Read on to review this information: Editorial Calendar Plugins Reuse Maintenance Reviews and Sunset Dates […]
Legal Considerations for Blogging and Email Marketing (Tip 14)
For those deciding to blog, send out email newsletters, or complete other online-related work, it’s important to become familiar with the many legal requirements for each online component. In this post, I’ll provide an overview. It’s information I learned over the course of eight years. I didn’t know anything when I began blogging. I […]
Seek and Monitor Upcoming Changes (Tip 11)
For years, now, I’ve always wanted a wall of plasma TVs to monitor social media activity through the day. You know, one plasma for each platform. Plus one plasma behind me to see what’s coming. Social media changes so quickly and there’s so much to track all day, every day. Multiple monitors, at least, […]
Define Demographics: Create Audience Personas (Tip 6)
My background is in technical communication (aka technical writing). I wrote many online help documentation systems, tutorials, websites, and all kinds of other materials. A basic tenet of techcomm is that you define your audience. You cannot write before knowing this vital information. For instance, general users of an application aren’t likely interested in technical […]
Content: Mix it Up! Vary Content Formats. (Tip 5)
People have different communication styles. Some prefer written materials. Others prefer speaking. Plus there are people who are more visually oriented when it comes to reviewing content. Toss in time constraints and life realities, and you have a variety of material to create to address all these different needs. How can you do so? […]
