While the varied social media platforms differ in their function and role, there is one common feature they share: bios and descriptive features. However, each platform has different requirements for those items. It’s important to carefully consider the content of the bios and listings to maximize your presence visibility. Here are some tips relating to […]
Develop Branding Guidelines: Company Style Guide and Logo Usage (Tip 17)
In large corporations, there are at least two departments which specialize in providing written materials and handling the company branding online and in print. Each has guidelines. Writing departments develop company style guides which define how information is referenced, which assists writers and editors and could apply across the company. Corporate communications or marketing […]
Bootstrap! Use Free and Lower Cost Resources to Manage Your Online Brand. (Tip 8)
It’s costly to run a website. If you’re using self-hosted WordPress, yes, the platform is free. However, it’s necessary to purchase themes, plugins, stock photos, application memberships, and more I’m likely forgetting at the moment. It’s also costly to build and maintain an online presence in email marketing and social media platforms. The good […]
Schedule Social Media Posts (Tip 2)
One given in managing social media, websites, email, and everything related to an online presence is this simple fact: time is extremely limited. That’s due in part to the sheer volume of content that must be developed and posted in multiple locations. Thankfully, there are options for scheduling posts ahead of time. There are […]
Content: Build Your Own Stock Media Library (Tip 1)
It’s a fact. Websites and social media platforms require photos and videos. Where to find them? In addition to purchasing stock photos, you can create your own media library. Start taking pictures everywhere you go and throughout the year. Once you have your own items, you can use them and create new iterations. About This […]
Social Media: User Input & Communication Styles
Note: This was originally published in 2010. Information is still relevant today. I wrote this after attending a webinar. (In 2010) I attended a webinar hosted by @MarketingProfs that discussed social media at Cisco. The presenter was @LaSandraBrill. What follows are some thoughts I had following the webinar. Some of the points discussed in the […]
