Back in July of 2017, I created a post series that included daily tips about some aspect of managing an online presence. In 2020, I’ve been updating the content as part of overhauling my site. Here’s a new replacement TOC page that includes links to the tips posts. The wide range of topics includes content […]
Look Ahead: Plan Content, Email, and Social (Tip 19)
Everyone needs content for their websites and social accounts. That’s a given. Planning and managing the content is highly important. There’s much to consider. In this post, I’ll provide information about some considerations related to planning and developing content. Read on to review this information: Editorial Calendar Plugins Reuse Maintenance Reviews and Sunset Dates […]
Develop Branding Guidelines: Company Style Guide and Logo Usage (Tip 17)
In large corporations, there are at least two departments which specialize in providing written materials and handling the company branding online and in print. Each has guidelines. Writing departments develop company style guides which define how information is referenced, which assists writers and editors and could apply across the company. Corporate communications or marketing […]
Create Social Media Guidelines (Tip 15)
Guidelines are an important part of managing an online presence. They define how employees should represent your business online, help ensure that your company meets regulatory requirements, and more. Guidelines are different than the legal requirements I shared in my post about legal considerations for blogging and email marketing. The laws applicable to your […]
Legal Considerations for Blogging and Email Marketing (Tip 14)
For those deciding to blog, send out email newsletters, or complete other online-related work, it’s important to become familiar with the many legal requirements for each online component. In this post, I’ll provide an overview. It’s information I learned over the course of eight years. I didn’t know anything when I began blogging. I […]
Seek and Monitor Upcoming Changes (Tip 11)
For years, now, I’ve always wanted a wall of plasma TVs to monitor social media activity through the day. You know, one plasma for each platform. Plus one plasma behind me to see what’s coming. Social media changes so quickly and there’s so much to track all day, every day. Multiple monitors, at least, […]
