Back in July of 2017, I created a post series that included daily tips about some aspect of managing an online presence. In 2020, I’ve been updating the content as part of overhauling my site. Here’s a new replacement TOC page that includes links to the tips posts. The wide range of topics includes content […]
Develop Branding Guidelines: Company Style Guide and Logo Usage (Tip 17)
In large corporations, there are at least two departments which specialize in providing written materials and handling the company branding online and in print. Each has guidelines. Writing departments develop company style guides which define how information is referenced, which assists writers and editors and could apply across the company. Corporate communications or marketing […]
Define Demographics: Create Audience Personas (Tip 6)
My background is in technical communication (aka technical writing). I wrote many online help documentation systems, tutorials, websites, and all kinds of other materials. A basic tenet of techcomm is that you define your audience. You cannot write before knowing this vital information. For instance, general users of an application aren’t likely interested in technical […]
Content: Mix it Up! Vary Content Formats. (Tip 5)
People have different communication styles. Some prefer written materials. Others prefer speaking. Plus there are people who are more visually oriented when it comes to reviewing content. Toss in time constraints and life realities, and you have a variety of material to create to address all these different needs. How can you do so? […]
Content: Create Holiday Posts! (Tip 4)
Holidays provide an excellent opportunity to prepare some evergreen content to use annually. It’s content that will stand the test of time. Content that readers can revisit or discover anew each year. One definite advantage of having evergreen content is that over time, there may be more and more links to it across the web. […]
Content: Don’t Fear a Blank Page (Tip 3)
Ah, yes. Writer’s block. It can happen to anyone. When the time comes that you need to write a post or article and the blank screen proves daunting, worry not. There’s a way around it. During my many years as a professional writer, one truth remains steadfast. I do not have the luxury of […]