Back in July of 2017, I created a post series that included daily tips about some aspect of managing an online presence. In 2020, I’ve been updating the content as part of overhauling my site. Here’s a new replacement TOC page that includes links to the tips posts. The wide range of topics includes content […]
Craft Email Subject Lines and Content (Tip 20)
A critical piece of your overall online presence is an email newsletter. It’s still relevant. Email provides an excellent method of providing information to people who have sought you out. Because people have to opt-in to your mailing list, much of the work is already done. You’ve convinced them to sign up for your newsletter. […]
Look Ahead: Plan Content, Email, and Social (Tip 19)
Everyone needs content for their websites and social accounts. That’s a given. Planning and managing the content is highly important. There’s much to consider. In this post, I’ll provide information about some considerations related to planning and developing content. Read on to review this information: Editorial Calendar Plugins Reuse Maintenance Reviews and Sunset Dates […]
Maximize Your Social Media Bios and Listings (Tip 18)
While the varied social media platforms differ in their function and role, there is one common feature they share: bios and descriptive features. However, each platform has different requirements for those items. It’s important to carefully consider the content of the bios and listings to maximize your presence visibility. Here are some tips relating to […]
Develop Branding Guidelines: Company Style Guide and Logo Usage (Tip 17)
In large corporations, there are at least two departments which specialize in providing written materials and handling the company branding online and in print. Each has guidelines. Writing departments develop company style guides which define how information is referenced, which assists writers and editors and could apply across the company. Corporate communications or marketing […]
Create Social Media Guidelines (Tip 15)
Guidelines are an important part of managing an online presence. They define how employees should represent your business online, help ensure that your company meets regulatory requirements, and more. Guidelines are different than the legal requirements I shared in my post about legal considerations for blogging and email marketing. The laws applicable to your […]
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