Back in July of 2017, I created a post series that included daily tips about some aspect of managing an online presence. In 2020, I’ve been updating the content as part of overhauling my site. Here’s a new replacement TOC page that includes links to the tips posts. The wide range of topics includes content development, social media, email marketing, and websites. Time constraints in 2017 impacted completion of the series back then.

Update 11/12/23: Items noted as archived are no longer available. This is mainly due to industry changes in managing an online presence.

……………………..

Blog Posts

Review these posts for additional information about each tip.

Tip 1: Build Your Own Stock Media Library

Tip 2: Schedule Social Media Posts

Tip 3: Content: Don’t Fear a Blank Page

Tip 4: Content: Create Holiday Posts!

Tip 5: Content: Mix it Up! Use Multiple Formats.

Tip 6: Define Demographics: Create Audience Personas

Tip 7: (archived)

Tip 8: Bootstrap! Use Free and Lower Cost Resources to Manage Your Online Brand.

Tip 9: (archived)

Tip 10: Use Photos in Multiple Ways

Tip 11: Seek and Monitor Upcoming Changes

Tip 12: (archived)

Tip 13: Take a Leap!

Tip 14: Legal Considerations for Blogging and Email Marketing

Tip 15: Create Social Media Guidelines

Tip 16:  (archived)

Tip 17: Develop Branding Guidelines: Company Style Guide and Logo Usage

Tip 18: (archived)

Tip 19: Look Ahead: Plan Content, Email, and Social

Tip 20: Craft Email Subject Lines and Content

Tip 21: (archived)