Back in July of 2017, I created a post series that included daily tips about some aspect of managing an online presence. In 2020, I’ve been updating the content as part of overhauling my site. Here’s a new replacement TOC page that includes links to the tips posts. The wide range of topics includes content […]
Craft Email Subject Lines and Content (Tip 20)
A critical piece of your overall online presence is an email newsletter. It’s still relevant. Email provides an excellent method of providing information to people who have sought you out. Because people have to opt-in to your mailing list, much of the work is already done. You’ve convinced them to sign up for your newsletter. […]
Look Ahead: Plan Content, Email, and Social (Tip 19)
Everyone needs content for their websites and social accounts. That’s a given. Planning and managing the content is highly important. There’s much to consider. In this post, I’ll provide information about some considerations related to planning and developing content. Read on to review this information: Editorial Calendar Plugins Reuse Maintenance Reviews and Sunset Dates […]
Develop Branding Guidelines: Company Style Guide and Logo Usage (Tip 17)
In large corporations, there are at least two departments which specialize in providing written materials and handling the company branding online and in print. Each has guidelines. Writing departments develop company style guides which define how information is referenced, which assists writers and editors and could apply across the company. Corporate communications or marketing […]
Legal Considerations for Blogging and Email Marketing (Tip 14)
For those deciding to blog, send out email newsletters, or complete other online-related work, it’s important to become familiar with the many legal requirements for each online component. In this post, I’ll provide an overview. It’s information I learned over the course of eight years. I didn’t know anything when I began blogging. I […]
Bootstrap! Use Free and Lower Cost Resources to Manage Your Online Brand. (Tip 8)
It’s costly to run a website. If you’re using self-hosted WordPress, yes, the platform is free. However, it’s necessary to purchase themes, plugins, stock photos, application memberships, and more I’m likely forgetting at the moment. It’s also costly to build and maintain an online presence in email marketing and social media platforms. The good […]