Holidays provide an excellent opportunity to prepare some evergreen content to use annually. It’s content that will stand the test of time. Content that readers can revisit or discover anew each year. One definite advantage of having evergreen content is that over time, there may be more and more links to it across the web.…
Content: Don’t Fear a Blank Page (Tip 3)
Ah, yes. Writer’s block. It can happen to anyone. When the time comes that you need to write a post or article and the blank screen proves daunting, worry not. There’s a way around it. During my many years as a professional writer, one truth remains steadfast. I do not have the luxury of…
Schedule Social Media Posts (Tip 2)
One given in managing social media, websites, email, and everything related to an online presence is this simple fact: time is extremely limited. That’s due in part to the sheer volume of content that must be developed and posted in multiple locations. Thankfully, there are options for scheduling posts ahead of time. There are…
Content: Build Your Own Stock Media Library (Tip 1)
It’s a fact. Websites and social media platforms require photos and videos. Where to find them? In addition to purchasing stock photos, you can create your own media library. Start taking pictures everywhere you go and throughout the year. Once you have your own items, you can use them and create new iterations. About This…
Email Marketing: Tips and Information
Email marketing is a core component of your online presence and marketing. You can send out excerpts and links for new blog posts. You can send coupons and special offers to subscribers. Those are but a few examples. All these items can tie in to marketing efforts on other social media platforms. There is much…
Content: What to Include in a Website Content Audit
Before you conduct extensive planning or revise existing content on your website, it’s important to complete a content audit. In the audit, you look at a list of existing files on your site as well as related characteristics to determine the current state, editing needs, maintenance schedules, and more. It takes much time to…
