For those deciding to blog, send out email newsletters, or complete other online-related work, it’s important to become familiar with the many legal requirements for each online component. In this post, I’ll provide an overview. It’s information I learned over the course of eight years. I didn’t know anything when I began blogging. I […]
Take a Leap! (Tip 13)
Social media can be daunting. One might hear news stories about something going wrong because a person posted something that had serious repercussions. So I could see people having some apprehension about starting to participate in one social media platform or another. I’ve heard this sentiment periodically through all the years I’ve worked with […]
Seek and Monitor Upcoming Changes (Tip 11)
For years, now, I’ve always wanted a wall of plasma TVs to monitor social media activity through the day. You know, one plasma for each platform. Plus one plasma behind me to see what’s coming. Social media changes so quickly and there’s so much to track all day, every day. Multiple monitors, at least, […]
Use Photos in Multiple Ways (Tip 10)
Photos or graphics of some sort are needed in website posts and articles. That’s a given. So where can you find pictures? I mostly use stock photos I purchased or some I’ve taken myself. When I’m selecting photos to purchase or taking pictures, I keep reuse in mind. I look for some that I […]
Bootstrap! Use Free and Lower Cost Resources to Manage Your Online Brand. (Tip 8)
It’s costly to run a website. If you’re using self-hosted WordPress, yes, the platform is free. However, it’s necessary to purchase themes, plugins, stock photos, application memberships, and more I’m likely forgetting at the moment. It’s also costly to build and maintain an online presence in email marketing and social media platforms. The good […]
Define Demographics: Create Audience Personas (Tip 6)
My background is in technical communication (aka technical writing). I wrote many online help documentation systems, tutorials, websites, and all kinds of other materials. A basic tenet of techcomm is that you define your audience. You cannot write before knowing this vital information. For instance, general users of an application aren’t likely interested in technical […]
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