Twitter chats are one of the best features of Twitter. There are chats on most every topic imaginable. The chats provide an easy way to learn about a topic. You can share your expertise and help build a following, which enhances your online brand. It’s also an easy way to network online with professionals…
Create Social Media Guidelines (Tip 15)
Guidelines are an important part of managing an online presence. They define how employees should represent your business online, help ensure that your company meets regulatory requirements, and more. Guidelines are different than the legal requirements I shared in my post about legal considerations for blogging and email marketing. The laws applicable to your…
Legal Considerations for Blogging and Email Marketing (Tip 14)
For those deciding to blog, send out email newsletters, or complete other online-related work, it’s important to become familiar with the many legal requirements for each online component. In this post, I’ll provide an overview. It’s information I learned over the course of eight years. I didn’t know anything when I began blogging. I…
Take a Leap! (Tip 13)
Social media can be daunting. One might hear news stories about something going wrong because a person posted something that had serious repercussions. So I could see people having some apprehension about starting to participate in one social media platform or another. I’ve heard this sentiment periodically through all the years I’ve worked with…
Set Up Your Site in Google Search Console (Tip 12)
When you set up a website, surely you set up Google Analytics (GA) for the site. There’s also a second Google area to set up. It’s not discussed as much as GA but is just as important and helpful. I’m talking about Search Console. It was formerly known as Webmaster Tools. Search Console provides…
Seek and Monitor Upcoming Changes (Tip 11)
For years, now, I’ve always wanted a wall of plasma TVs to monitor social media activity through the day. You know, one plasma for each platform. Plus one plasma behind me to see what’s coming. Social media changes so quickly and there’s so much to track all day, every day. Multiple monitors, at least,…
