Photos or graphics of some sort are needed in website posts and articles. That’s a given. So where can you find pictures? I mostly use stock photos I purchased or some I’ve taken myself. When I’m selecting photos to purchase or taking pictures, I keep reuse in mind. I look for some that I…
Add a Video for Your Facebook Page Cover Image (Tip 9)
There’s a snazzy way to spruce up your Facebook page. You can add a video as the cover image! The editing icon on the cover image switches between a camera and a video camera. Requirements Per the Facebook help file: Dimensions: 820 x 312 Length: 20 – 90 seconds It’s an absolute requirement to have…
Bootstrap! Use Free and Lower Cost Resources to Manage Your Online Brand. (Tip 8)
It’s costly to run a website. If you’re using self-hosted WordPress, yes, the platform is free. However, it’s necessary to purchase themes, plugins, stock photos, application memberships, and more I’m likely forgetting at the moment. It’s also costly to build and maintain an online presence in email marketing and social media platforms. The good…
Curate Content in Facebook (Tip 7)
There are multiple ways to curate information in Facebook. For example, you can use photo albums, collect a series into one status item using comments, and embed Facebook posts on your website. Curate Content in Facebook Photo Albums There’s a quick, easy way to gather a set or series of posts and share them. Simply…
Define Demographics: Create Audience Personas (Tip 6)
My background is in technical communication (aka technical writing). I wrote many online help documentation systems, tutorials, websites, and all kinds of other materials. A basic tenet of techcomm is that you define your audience. You cannot write before knowing this vital information. For instance, general users of an application aren’t likely interested in technical…
Content: Mix it Up! Vary Content Formats. (Tip 5)
People have different communication styles. Some prefer written materials. Others prefer speaking. Plus there are people who are more visually oriented when it comes to reviewing content. Toss in time constraints and life realities, and you have a variety of material to create to address all these different needs. How can you do so?…
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