My background is in technical communication (aka technical writing). I wrote many online help documentation systems, tutorials, websites, and all kinds of other materials. A basic tenet of techcomm is that you define your audience. You cannot write before knowing this vital information. For instance, general users of an application aren’t likely interested in technical […]
Content: Mix it Up! Vary Content Formats. (Tip 5)
People have different communication styles. Some prefer written materials. Others prefer speaking. Plus there are people who are more visually oriented when it comes to reviewing content. Toss in time constraints and life realities, and you have a variety of material to create to address all these different needs. How can you do so? […]
Content: Create Holiday Posts! (Tip 4)
Holidays provide an excellent opportunity to prepare some evergreen content to use annually. It’s content that will stand the test of time. Content that readers can revisit or discover anew each year. One definite advantage of having evergreen content is that over time, there may be more and more links to it across the web. […]
Content: Don’t Fear a Blank Page (Tip 3)
Ah, yes. Writer’s block. It can happen to anyone. When the time comes that you need to write a post or article and the blank screen proves daunting, worry not. There’s a way around it. During my many years as a professional writer, one truth remains steadfast. I do not have the luxury of […]
Schedule Social Media Posts (Tip 2)
One given in managing social media, websites, email, and everything related to an online presence is this simple fact: time is extremely limited. That’s due in part to the sheer volume of content that must be developed and posted in multiple locations. Thankfully, there are options for scheduling posts ahead of time. There are […]
Content: Build Your Own Stock Media Library (Tip 1)
It’s a fact. Websites and social media platforms require photos and videos. Where to find them? In addition to purchasing stock photos, you can create your own media library. Start taking pictures everywhere you go and throughout the year. Once you have your own items, you can use them and create new iterations. About This […]
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