Each type of writing has its own rules, its own methodologies. Creative writing is very different than journalism. Both of those writing types are very different from technical writing (aka technical communication). Blog writing also has its own rules and methodologies. Some of the rules continually shift, too, based in part on the latest Google and search engine guidelines.
What’s unique about blog writing? Plenty. Here are just a few points.
- Titles matter. It’s known that if you start with a number, you’re likely to get more reads (e.g., “7 Tips for Something”)
- There are different types of posts.
- Post length leans more toward shorter articles. So if you have a long one, consider making it into a series.
- It’s good to have a mix of evergreen and current content. (Evergreen content means it’s relevant long past its original publish date.)
Within, around, above, and below all this are the SEO and content marketing considerations. Blog writing can be quite complex when you factor in all of those considerations. It’s best to plan and determine what type of post to write for a specific circumstance. For examples, you can peruse the blog posts on this site, particularly in my tips series. Also, I moved some series into the knowledgebase, which is another option.
Social Media Today
This site is a major source of information about social media. Here’s a link to an article I wrote for it back in 2013.