After you’ve created an email mailing list, it’s time for the next step: encouraging and obtaining signups. There are increasingly more ways to encourage signups, some of which you may not be aware. New technologies provide new options. Read on to find out more.
Remember: You do have to obtain permission to add someone to your email mailing list. They need to opt-in. There are regulations in the U.S. and Canada that mandate this.
Everyone uses phones and text messaging. There are options available to send a text message to sign up for a list. Constant Contact is one email provider that has such an option.
You’ve probably seen those mysterious-looking QR codes used to direct people to websites or contact forms or other materials. Did you know that you can also use them for email signups? After you’ve made one, you can use it in a variety of ways.
- Print the code on brochures and other print marketing materials
- Put one on the back side of a business card
- Upload it to your website or other online location
To read the code, you’ll need to download have a QR code reader app on your phone. Once you do that, you’ll be able to read other QR codes as well.
I used my phone to scan the code on my computer screen. It sent me directly to my signup form.
I think that every email newsletter vendor likely has an option for adding sign-up forms on Facebook pages. I suggest that you look through the company’s website or in your account and set something up.
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That’s all for now!